About Us
We're a little start-up that's funded by a not so little private equity firm and the largest privately held savings bank in the US. These are not people that take a lot of risks so we feel good about their support.
We are run by some folks that are ancient by Internet standards (over 40 and beyond). But we think they have the smarts, judgment and relationships to make Piggyback a roaring success. You can (and will) be the judge of that.
Principals
Alan Pearlstein founded Flying Point Media in 2002. In five years, he has grown the New York-based agency into one of the premier Internet specialists for entrepreneurial brands.
MoreA direct-response marketer by training, Alan has turned challenger brands into category leaders via Internet advertising. He leads a team of 40 professionals to engineer Internet advertising campaigns that pay off directly in qualified customer leads, retail traffic and product sales. He created the Emigrant Direct campaign that established the bank as a player in online banking in less than a year. He developed the strategic campaign that made Strivectin-SD the leading anti-wrinkle cream in the United States. Now he is leading a next wave of marketers including: Borders, Sleepy's, Maxell and Mavis Tire, to activate the retail power of the Internet.
Pearlstein is one of the few online media executives to have run a product business. He founded Byron and Poole, a men's apparel manufacturer and catalog marketer, in 1992, and built the companies portfolio to more than 30,000 customers before selling the business in 1998. Following the sale, he became director of strategic alliances and business development at media.com, the online media division of Grey Worldwide, where he crated large-scale advertising, brand integration and marketing relationships for such companies as Kraft Foods, the Golf Warehouse, and autobytel.com. Alan received his BA degree from Brandeis University.
Doug Diamond is currently Chief Marketing Executive of Emigrant Bank and its online bank, Emigrant Direct. His role as an advisor to the bank also includes the private equity, high net worth, and lending divisions.
MorePrior to joining Emigrant, Doug was founder and CEO of an advertising and marketing firm, The Diamond Marketing Group. The Group specialized in direct marketing, promotional marketing, event marketing in addition to general advertising and graphic design. The Diamond Group served a diverse range of clients, which included American Express, Mercedes-Benz, Pepsico, Nestle, Allied Domecq, Heineken, and Philip Morris. After 25 year in the business, it was acquired by IPG, an international advertising conglomerate.
Doug has been a member of Young President's Organization for many years and has served several years on the board of the Metro Chapter. He has also served as a director of the internet marketing company DirectoryM, which is a business to business company operating with partners such as the Wall St. Journal, Forbes, Businessweek, American City Business Journals, and the Economist. Doug received a BA (cum laude) in Political Science from Cornell.